The “why” of E-Marketing is the same as for marketing in general through traditional methods – to create brand awareness for your company and products and to communicate to your target markets that you have products of relevance and value that people want and need. The ultimate goal is to attract customers to buy your products. E-Marketing uses techniques that are unique to the medium of the Internet, which has become a huge channel for reaching your potential customers and an essential component of your overall marketing efforts. Moreover, online marketing is generally much lower cost and more effective in reaching large audiences than many traditional paid advertising methods.