Administrator Dashboard

Magento is a feature-rich eCommerce platform solution that offers merchants complete flexibility and control over the functionality of their online channel. Magento’s search engine optimization, catalog management, and powerful marketing tools give merchants the ability to create sites that provide an unrivaled shopping experience for their customers.
Magento’s intuitive administration interface allows you to tailor your site to your unique business needs. Completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.

Site Management

• Control multiple websites and stores from one Administration Panel with the ability to share as much or as little information as needed
• Administration permission system roles and users
• Fully 100% customizable design using templates
• Support for multiple languages and currencies. Web Services API for easy integration between Magento and third-party applications
• Batch import and export of catalog and customer information
• Content Management System for informational and landing pages
• Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)
• CAPTCHA functionality to help prevent automated software from attempting fake logins. This auto-generated test ensures that the login is being attempted by a person and can be enabled in both the admin and customer login areas

Product Browsing

• Multiple images per product
• Product image zoom-in capability
• Related products and upsell
• Multi-tier pricing upsell
• Product option selection
• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook

Catalog Browsing

• Layered / faceted navigation for filtering of products in categories and search results - Filter products by price and display a range of prices based on even increments or by a similar number of products within each range
• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms
• Breadcrumbs
• Ability to assign designs within category and product level (unique design per product/category)
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format

Order Management

• View, edit, create and fulfill orders from the admin panel
• Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
• Print invoices, packing slips and shipping labels
• • Call center (phone) order creation - provides transparent control for administrators and front-end enhancements for customers during the shopping process. Changing product configurations, for all types of products, can be done by the call center sale representative on the admin side as well as by the customer throughout the shopping process. Custom product choices and configurations can be changed directly during order creation, in the wish list and the shopping cart - Includes the ability to create new customers, or select existing customers and view their shopping cart, wish list, last ordered items, and compared products lists, as well as select addresses, give discounts and assign custom prices
• Assisted Shopping - customer service representatives and other admin users are able to manage products and coupons in customers’ shopping carts and wish lists through the administrator panel
• Customized Order Status - tracking an order is easier than ever with customizable order statuses easily assigned to order states. A predefined list of order states (ex. new, processing, payment review, complete) represents the order processing workflow. An order status is assigned as a sub-category of the order state (ex. cancelled, complete, decline)
• Create re-orders for customers from the administration panel
• Email notifications of orders
• RSS feed of new orders

International Support

• Support for localization, multiple currencies and tax rates - Includes support for WEEE/DEEE in EU
• Support for accented characters and right to left text
• Configurable list of allowed countries for: - Site registration - Shipping destination addresses with ability to specify per shipping method - Billing addresses with ability to specify per payment method
• European Union VAT-ID validation facilitates the tax collection process by automatically applying the correct tax rules according to VAT customer groups
• EU cookie notification simplifies the EU Privacy and Electronic Communications Directive compliance process by displaying an opt-in message at the top of the storefront

Customer Service

• Contact Us form
• Create and edit orders from the admin panel
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and admin panel
• Order and account update emails
• Customizable transactional emails

Responsive Design

Quickly create a site optimized for any device using an included responsive design reference theme

• Can be easily customized for a fast time to market
• Includes all major flows, product types, and features
• Reduces long-term maintenance costs and eases site updates
• Offers SEO benefits by using Google’s preferred approach to optimizing mobile sites

Native Device Applications

Support available for native applications on iPhone, iPad, and Android mobile devices

• One admin panel for multiple devices
• Seamless integration with your current product catalog, CMS and store configurations
• Real-time customization including updates for promotions and merchandising
• Support for a wide range of checkout capabilities

Dynamic Rule Based Product Relations

Dynamically target customers to present up-sells, cross-sells, and related products based on their specific product selections. Rules are easily administered through a condition based tool, allowing marketers to easily manage specific product suggestions, shopping cart price rules and banners to any customer segment to encourage additional purchases.

Automated Email Marketing Reminder

Increase customer retention by automating email reminders to customers with abandoned shopping carts and wish lists. Email reminder campaigns are configurable and customizable for a variety of parameters including frequency, cart value, quantity and more.

Gift Registry

Increase revenue and capture valuable customer data with the Gift Registry feature. Those purchasing gifts can search for the registry by owner’s name, email or gift registry ID. Privacy settings are included.

Rewards Points

Enables merchants to implement programs that provide incentives to frequent shoppers, increasing customer loyalty. Points can be awarded based on a wide range of transactions and customers. Redemption rules can be controlled by merchants based on a variety of parameters including balances, expiration, customer history, conversion rate and more.

Multiple Wish Lists

Customers can save products to multiple wish lists and copy or move items from list to list. They can make their wish lists public so they’re searchable by anyone. And merchants can review them to learn about their customers’ wants and needs.

Return Management Authorization (RMA)

Enables of customer and merchant administration of returns with support for partial order and individual item returns, customer notifications, shipping methods and more.

Content Management System

Magento’s CMS uses a WYSIWYG editor with support for rich content. Build complex content pages, create multiple versions of a page, restrict publishing privileges and create menus. Easily add CMS pages to the navigation menu and create, copy or delete different CMS hierarchy trees for each website and store view individually or en masse.

Backup and Rollback

Manage and schedule a variety of backup operations with the option to rollback the changes to reverse any modifications. This feature is particularly useful when testing new modules or customizations, or when upgrading to a new version of Magento. You can review specific customizations and their impact on the new code. (We do not recommend using this feature in your production environment.)
Three types of backup are supported:

• System Backup
• Database Backup
• Database and Media Backup

Customer Attribute Management

Improve sales and marketing efforts with advanced attribute management. Customer account and address attributes are managed by the Magento Administrator interface and then used to create customized marketing campaigns and customer profiles.

Administrator Permission Roles on Website and Store Levels

Restrict access roles so that staff can view only the data to the stores relevant to them

Category View and Purchase Permissions per Customer Group (Limited Catalog Access)

Manage viewing or purchasing items access by customer group. Access can be controlled globally or by specific category.

Order Archiving

Increase store performance and provide efficiencies in store management through an order archiving module, enabling merchants to archive orders after a configurable time. Orders are still available to both administrators users and customers, while providing increased performance by storing historical orders in an archive.

Optimized Indexing

Optimized indexing enables significantly faster indexing with limited to no impact to the customer’s shopping experience. This makes it easier to add and update products more frequently while ensuring URLs, promotions, navigational menus and product search tools are always up to date while never slowing down site performance. Incremental indexing reduces the need to perform a full re-index and most indexing operations are automated.

PA-DSS Certification/Payment Bridge

Magento Secure Payment Bridge is a PA-DSS certified payment application, enabling merchants to efficiently attain PCI compliance with minimum cost and effort. Customers will also be able to securely save their credit card information for future transactions.

Strong Data Encryption, Hashing and Key Management

Strong data encryption based on AES-256 and strong hashing based on SHA-256. Database keys are easily managed and updated.