Woocommerce
WooCommerce is now the most popular eCommerce platform on the web (stats from Builtwith), so you can rest assured you're in good company. The most customizable ecommerce platform for building your online business. WooCommerce is a eCommerce plugin that allows you to sell anything, beautifully. Built to integrate seamlessly with WordPress, WooCommerce is the world's favorite eCommerce solution that gives both store owners and developers complete control.
Features of WooCommerce
WOOCOMMERCE FEATURES CORE + EXTENSIONS
So you’re interested in WooCommerce and would like to know a little bit more about the features we offer. Take a look at this list of features we have put together, and if you have any questions we haven’t covered, please get in touch.
Built for WordPress:
WooCommerce is built to integrate seamlessly with WordPress, making it the obvious eCommerce choice for existing WordPress users, and connecting you to the fast-growing WordPress ecosystem.
Mobile friendly:
WooCommerce is designed to ensure your store and products look as good on a desktop computer as they do on your customers’ mobile phones. You can even turn your existing WooCommerce store into a mobile app with no custom coding by using a few third party tools/services.
Scalability:
WooCommerce can scale with you as you grow your business. From selling one product to thousands, and from your first order to your millionth, WooCommerce will be able to scale and ride the wave with you.
Own your data:
Keeping your data independent of any third party software platform gives you complete control of your business and future. It’s also a safer experience for your customers, as the only person they share their personal information with is you.
Secure code
WooCommerce is audited by Sucuri, the industry leader in plugin security, to ensure that it adheres to WordPress best practices and coding standards, and is kept secure and up-to-date.
Worldwide community:
With more than 350 contributors to WooCommerce and over 7 million downloads to date, you’ll be joining one of the fastest-growing open source communities on the web.
Open source:
WooCommerce is 100% open source which allows you to benefit from an active and growing community of contributors. With WooCommerce meetups taking place around the world now you can meet fellow WooCommerce users in real life.
Customer support:
Our dedicated support team are available and committed to helping our customers with whatever they need along the way.
Documentation:
We have comprehensive documentation covering topics like Setup, Extending, Snippets, Theming, Third-Party Plugins, Using Webhooks, WooCommerce Cookies, SSL and HTTPS.
Free and paid extension marketplace:
With over 300 free and paid extensions to choose from, you can extend your WooCommerce store with a vast number of features and integrations.
WOOCOMMERCE CORE + EXTENSIONS? NO LIMITS!
The combination of WordPress, WooCommerce, our WooCommerce extensions and even our other products like Sensei truly makes WooCommerce a unique and powerful offering.
HOW WILL YOU CUSTOMIZE AND EXTEND YOUR STORE?
Create online courses with Sensei, offer Memberships, earn more revenue through Subscriptions or take Bookings. Explore the many integrations with leading eCommerce service providers worldwide.
WOOCOMMERCE CORE
Core is all of the features and functionality you get for free when you download WooCommerce from WordPress.org. Want to get setup and selling in next to no time? Read on to discover what’s included in the free download.
WOOCOMMERCE EXTENSIONS
Our extensions are what set WooCommerce apart! There are hundreds of free and paid extensions you can add to WooCommerce core to customize your store. Purchased product licenses include access to WooThemes support.
DEVELOPER FRIENDLY OPEN SOURCE & EXTENDABLE
You might be wondering if WooCommerce with WordPress is for you. Well we’re biased, but we think it is! Here are a couple of reasons developers like our platform:
EXTENDABLE
WordPress and PHP developers will feel right at home customizing WooCommerce sites and building their own extensions, with countless actions and filters at their fingertips.
MIGRATE WITH EASE
We have set up a number of options should a client wish to migrate from an existing eCommerce platform.
REST API
A REST API is built into WooCommerce and can easily be enabled within the WooCommerce settings in your WordPress dashboard, it works on a key system to control access linked to WordPress users on your website.
WEBHOOK SYSTEM
As part of our API we have a UI for the Webhook system. This makes it easier for 3rd party apps to instantly integrate with WooCommerce.
CUSTOM AJAX ENDPOINTS
To help improve the performance of frontend AJAX requests (such as add to cart and checkout) we have Custom AJAX Endpoints which allows things like adding items to the cart to be around 40% faster.
GITHUB
Spotted something you think we can improve? Bug need squashing? if you’re on GitHub we welcome you to get involved with contributing to the WooCommerce Repository.
SELL ANYTHING. BEAUTIFULLY.DESIGN
A successful sale starts long before someone clicks buy. The journey towards the destination is vital and in the world of the web and eCommerce the look, feel and experience of navigating your products, content and site says everything.
CORE FEATURES
Modern and clean interface:WooCommerce is designed to mesh fluidly with the current trends of the default WordPress themes - keeping your store design modern and in-line with current design trends.
Improved experience for store owners:
Our admin settings are structured to be used easily on hand-held devices, offering you a superior user experience to update your store on the move.
Integrates with WordPress content
Great brands are built on publishing and content. WooCommerce is built on WordPress which means you can integrate eCommerce seamlessly with the world’s favourite blogging platform.
INTELLIGENT SHOPPING UX CART
If a sale is the destination, the cart is the checkout queue where customers can either bail on you and abandon things in the aisles, or add more and finish strong. We have built various features into WooCommerce core that make for a slick, seamless and intelligent cart.
CORE FEATURES
Pre-installed payment gateways: Choose from five pre- installed gateways including: Direct Bank Transfer, Cheque Payment, Cash on Delivery, Credit card payments with PayPal or Credit card payment with Simplify Commerce (available for US only) which supports Hosted Payments (a PCI Compliant hosted payment platform). Drag and drop them to display your preferred order on the front-end.
Take control of the checkout process
Enable or disable guest checkout and force secure all checkout processes on your store. Sell to specific countries, or anyone in the world and set specific page urls to handle specific actions during the checkout process.
Set the default currency:
Choose from a range of currencies as your default currency.
Geo-location support:
Built-in geolocation support (with a page caching support option) allows your store to auto- detect your customers address - making shipping and tax calculations simpler..
Automatic taxes:
Geolocating the “Default Customer Location” coupled with the ability to show taxes in your store based on their location allows you to show relevant prices store-wide.
Cart behavior:
Selectively choose to redirect to cart page after the successful addition of a product.
Reduce page loading:
WooCommerce optionally uses AJAX on add to cart buttons, which means your store won’t need to reload each time a customer adds a product to or edits their cart.
FLEXIBLE SHIPPING OPTIONS SHIPPING
Handwriting labels, packing boxes and making trips to the post office is part and parcel of every startup story but at some point, you need to spend your time wisely on other aspects of your business. WooCommerce makes shipping, payments, postage and international delivery easier with a impressive features built into core and more available via paid and free extensions.
CORE FEATURES
Shipping Calculations: Enable shipping option choices within your store.
Cart Calculator:
You can enable a shipping calculator on the cart page.
Shipping prices:
Optionally hide shipping costs until an address is entered.
Flexible shipping destinations:
WooCommerce lets you offer a set of variations on a product with control over prices, stock, image and more for each variation (i.e. for a product like a shirt, you can offer a large, small, etc).
Flexible shipping destinations:
Select from shipping address and billing address, or only ship to users billing address.
Restrict sales:
Restrict shipping locations by country.
Multiple Shipping Methods:
Flat rate, International Shipping, Local delivery, Local pickup or Automatic, which chooses the cheapest method available. Or even offer free shipping.
Multiple Shipping Zones
Create multiple shipping zones and add any combination of shipping methods to any single zone
EXTENSIONS (PAID AND FREE)
Additional shipping options available: Local Pickup Plus, Per Product, Table Rate Shipping, USPS Shipping, UPS Shipping, FedEx Shipping, Ship to multiple addresses and Role based payment/shipping methods.
Other popular extensions:
Print Invoices & Packing lists, Shipment tracking, Advanced notifications and Postcode/ Address Validation.
TAX? TAKEN CARE OF TAX
Tax for eCommerce can be a nightmare. As an online retailer, we know this. So WooCommerce core comes with built-in tax features to help storeowners get it right the first time.
CORE FEATURES
Control your taxes: Taxes are the last thing you want to think about when setting up your shop and one of the last things your customer wants to think about when buying online. So we’ve made it simple, included in core.
Custom tax calculations:
Taxes can be calculated based on your customer’s shipping address, billing address or your stores base address.
Geo-location enabled taxes:
Based on your location, WooCommerce can automatically calculate major country and state tax rates.
Select customer address:
Allow your store to select your customers address from either none as default, your stores base address or by geolocating the customers address.
Control tax classes:
Optionally control which tax class shipping gets, or leave it so shipping tax is based on the cart items themselves.
Control the display of taxes in your store:
Select if prices are displayed in the shop excluding or including tax. Select if prices are displayed during cart and check excluding or including tax and select if tax totals are displayed itemised or totalled.
Define tax rates:
Choose from standard rates, reduced rate rates or zero tax rates.
EXTENSIONS (PAID AND FREE)
Additional options:Use our Taxamo Integration to keep track of and handle all of your EU VAT rules to keep your shop in line with the new laws starting in 2015. You can also automate your tax with one of our extensions for TaxJar, Xero or Freshbooks.
INTEGRATED MARKETING & SEO MARKETING
If only it were as simple as starting a store and the customers would come to you. Marketing is vital and WooCommerce core is bundled with features that will help you reach people, including SEO, coupons, product reviews and more. Plus there are extensions for when you’re ready to take things up a notch, like intelligent product recommendations.
CORE FEATURES
Search Engine Optimisation:WooCommerce runs on WordPress, recognised in the industry as one of the best platforms for SEO practices. Woo!
Simplified Coupon System:
Our simplified coupons ensure discounts are never applied to taxes, and we’ve improved support for discounting products inclusive of tax.
Discount Coupons and codes:
Choose to enable or disable the use of coupons to run sales and promotions within your store.
Product reviews
Enable or disable the ability for people to leave product reviews on your store.
Owner verification:
Choose to allow reviews from verified customers only and show a verified customer label for reviews.
EXTENSIONS (PAID AND FREE)
Additional options: Social Media Integration, Live sales feed, Product bundles, Smart Coupons, Follow-up emails, Google product feed, Wishlists, Newsletters, Points and rewards, Sell Products via Facebook, Cart notices, Cart Add-ons and One-page checkout.
BUILT-IN ANALYTICS & REPORTING REPORTING
Love to crunch the numbers? Google Analytics makes a lot possible but we’ve included some basic reporting and analysis capability in core to help you understand how your customers are faring. We also have a growing number of integrations with leading 3rd party services.
CORE FEATURES
Reporting: Sales reports can show both net and gross amounts you’ve earned. We’ve added a print stylesheet, and added extra data on refunds to reports.
Dashboard:
We’ve worked hard to make the storeowner dashboard helpful. It includes sales orders, traffic and an at-a-glance status summary window.
Analyse products and orders:
Gain insight into your products and orders. Track sales and growth trends.
EXTENSIONS (PAID AND FREE)
Additional options: EU VAT Rules, Cost of goods, Cart reports, SMS notifications, Customer history, Sales report emails, Anti-fraud, Coupon Campaigns and Recommendations.
3rd party service integrations:
Zapier, Google Analytics, KissMetrics and Mixpanel.
BETTER CRM STORE MANAGEMENT
There are a number of features built into WooCommerce core that make managing relationships with your customers easier. Much more is possible with extensions, so that you can have the best CRM under the sun and invest your time in the right direction (i.e. not needless admin and processes).
CORE FEATURES
Control customer account registration:Choose to allow customers to register on the checkout page or account page and/or display a returning customer login reminder on the checkout page.
Customer accounts:
Allow customers to generate their username from their customer email easing the account creation process.
Automatic passwords:
Decide if you want WooCommerce to automatically generate customer passwords for customers.
One-click refunds:
By using the Simplify Commerce gateway, PayPal payment gateway or any other supported gateway, you can offer pain-free refunds to customers.
Product variables:
Select unit weight and dimensions
iOS app
Keep your finger on the pulse of your online shop. With WooCommerce iOS, your shop catalog and performance reports are readily available on your iPhone. Quickly accessible and beautifully presented.
EXTENSIONS (PAID AND FREE))
Additional options available:Create custom email templates.
Other 3rd party service integrations:
PickingPal, Stitch Labs, Veeqo and Tradegecko.
ADDITIONAL INFO SUPPORT & HOSTING
Outside of our actual product offering with WooCommerce and the extensions available you may be wondering what happens with things like support, web hosting, domain names or even transaction fees - this is the place for that.
SUPPORT
What we support: We provide support for paid products, and are here to provide assistance with installations, configuration and general use.
How to get support:
Support tickets can be created directly within your personal WooThemes dashboard when you’re logged in. We don’t offer support over social media.
Support ticket response time:
We aim at first-replies within 48hrs.
WordPress Support:
We cannot offer general WordPress support. The best place for this is the WordPress.org forums.
What about non-Woo products:
We are not able to offer support products that are created by people outside of our Partner Network (i.e. 3rd parties selling unofficial WooCommerce extensions). We may even require you to disable non-Woo products installed before we will be able to assist you, as they are often the root-cause of conflicts.
Customisation:
We do not offer customisation on products or support any 3rd party customisations of our products. A customisation is anything that changes the way our products look or function relative to how we make them available.
Documentation:
Each of our products comes with documentation and user-friendly video tutorials to help you with the initial installation and setup. And for more complex questions, we’re just a ticket away.
WEB HOSTING
Self-hosted:WooCommerce works with WordPress - a free self-hosted content management system. This means that you retain full ownership of all your own information and can make changes as and when you feel the need.
Domain name:
Choose your own domain name, with your own host. As a self-hosted solution, we don’t place any restrictions on your bandwidth or uptime - we give you complete control over your online presence.
Transaction fees:
We don’t take a cut of any of your sales - you keep all the money you make selling your products online with WooCommerce.
