Gradient IT Solutions is one amongst the pioneers of ecommerce development in Bangladesh.
Our ecommerce projects are designed to drive traffic, increase leads, and convert browsers into buyers.
As your business evolves, so should your digital presence with the help of ongoing marketing strategies to help track and respond to dynamic trends in your industry.
Whether you're just starting out, or branching into new ventures, we will work with your budget and resources to create an efficient ecommerce solution.
Designing an Effective
Ecommerce Website
User-Friendly Elements
Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features like breadcrumb navigation and dropdown menus. Also make sure to add elements such as a consistently visible shopping cart through a user’s time on your website so that users know exactly what they have in their cart and how much it costs.
Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page for example, the image of the product, its title, description, availability, price, and similar products are the main elements you need – and adding more will only distract users.
Build Brand Recognition
Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors about who you are as a brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency of your design.
If you’re not sure where to start, looking at major ecommerce websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed f or your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.
Essential Features of an
Ecommerce Website
Suggested Pages
Give users the flexibility to search for the products that they’re interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories. Don’t forget to highlight certain promotions as well on seasonal holidays, which can push traffic to specific parts of your website.
Related Products
Showing users related products that compliment or are similar to the product page they’re viewing is a great way to increase your bottom line. Using this type of feature can influence users to spend more time and money on your website by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of assortment of products from your website. Furthermore, implementing social media share features on your product pages so you can leverage customers to show your products to friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.
Product Filtering
Allowing your users to customize their ecommerce experience on your website by giving them the ability to filter through your category pages based on prices, popularity, and more is an essential tool for any website to have. Customers don’t enjoy clicking through endless pages of products, so having a “View All” option is also a good idea to make things easier. To help customers that are interested in a product on a category page, use a quick preview feature to help your customers decide if they want the product without having to click through to the actual product page.
Product Details
If you’re not sure where to start, looking at major ecommerce websites and borrowing techniques that seems consistent across many of them is a safe place to start. This is because major websites test their designs over and over again to find out what generates the best results. Some of their techniques can be borrowed f or your website, but obviously should be paired with unique design elements like the iconography and imagery standards of your business.
Dynamic Shopping Cart
When a visitor adds an item to their shopping card, make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the choice between deleting a product from your cart or buying it, allow them to save it for later instead.
Shipping Options
It’s essential for any successful ecommerce site to avoid using a single or flat rate for shipping. Different customers will want different shipping mods – some want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.
Back-end of a Strong
Ecommerce Website
Data Control
The ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to help handle title tag creation. A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you don’t want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once. Your content management system should allow you to upload a robots.txt file and also make it easy to edit if need be.
Website Management
As the owner of your website, you should have a place where you can review all pertinent information regarding how your site is performing. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and ecommerce performance metrics. By having a comprehensive understanding of the status of each sale that comes from your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or navigational menus based on your customers’ purchasing patterns.
