E-Marketing

campaign strategy and branding provides creative direction

E-Marketing is any marketing done online via websites or other online tools and resources.

E-Marketing can include paid services while other methods are virtually free. A wide variety of E-Marketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more.

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Why E-Marketing?

The “why” of E-Marketing is the same as for marketing in general through traditional methods – to create brand awareness for your company and products and to communicate to your target markets that you have products of relevance and value that people want and need. The ultimate goal is to attract customers to buy your products. E-Marketing uses techniques that are unique to the medium of the Internet, which has become a huge channel for reaching your potential customers and an essential component of your overall marketing efforts. Moreover, online marketing is generally much lower cost and more effective in reaching large audiences than many traditional paid advertising methods.

Whether you sell products online or not, E-Marketing is essential for virtually every business. Online marketing allows you to cost-effectively target your markets with tailored campaigns and messaging to optimize conversions to sales – something very costly and difficult through mass market media techniques. There are numerous online marketing methods described on these pages and, generally, every business should be using several of these methods to reach your target markets effectively.

What are the main E-Marketing activities?

There are several main categories of E-Marketing activities. Businesses may choose to engage in several or all of the E-Marketing activities depending on the goals of the company, product types, target market, company capacity and other decision-making criteria. See the E-Marketing Plan page for more choosing the methods that make sense for your business.

Newsletters

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Newsletter mailing is a tried and true advertising format. Perfect for clients who may not be on other channels.

Social media

campaign strategy and branding provides creative direction

What is social media and how can it play into your E-Marketing strategies?

Search engine optimization

campaign strategy and branding provides creative direction

How to get your company online presence showing up in Google and other search engine results.

Mobile

campaign strategy and branding provides creative direction

Mobile and location based marketing is a rapidly growing field as the number of mobile devices rises.

Video

campaign strategy and branding provides creative direction

Video is an excellent marketing medium particularly when used with YouTube.

Content

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Blogs, feed syndication, and PR wire services.

Paid advertising

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Pay per click, ads, banners, and affiliate programs.

Email

campaign strategy and branding provides creative direction

Email campaigns and direct outreach to target markets.